Most of you know what a fortune cookie is – a cookie with a fortune inside, i.e. a message that predicts a hopefully bright future or at least a positive aspect of the future. “You will make a new friend”, “A surprising journey is waiting for you”, “A lottery win”. or “You will meet the love of your life”, or a similarly harmless message, not to be taken seriously.
As far as I know, this trend comes originally from China and has spread all over the world now. As it happens with such trends, some changes and adaptations have occurred in some parts of the world.
One of these changes is that the fortune can be also a quote by a famous person, an aphorism – preferably funny or philosophical, something that makes you think or smile. Something that enhances your good mood.
The other change that can be observed in many places is that the fortune comes without the cookie. You order a coffee, and it comes with a rolled fortune message.
As a curious person, I usually unfold these fortune messages. Not because I believe in the truth of these fortunes, but because they can tell you sometimes something about the mentality or the culture of the place.
During my last visit in Sofia, I had a coffee with a friend. And – it came with a fortune message:
The text reads as follows:
“The bigger the lie, the easier it will be believed.” (Adolf Hitler)
Yes, this is not a joke! Where usually quotes by famous philosophers, spiritual persons, scientists are printed, you have to read the quote of one of the biggest mass murderers in history.
And as if this was not already enough, the fortune message says (below the logo of the company “Happy”, the biggest chain of fast food restaurants in Bulgaria):
“For good mood”
No, “Happy”, I was not at all in a good mood.
Are you just plain stupid, incredibly insensitive, or do you really want to bring your customers “in a good mood” by offering them fortune messages from a mass murderer? Or do you possibly think that this form of marketing is even clever?
In the last case, I bet that your next fortune messages will be like this:
“A man, a problem – no man, no problem.” (Josef Stalin)
“Everything I did, I did for my country.” (Pol Pot)
“You cannot run faster than a bullet.” (Idi Amin)
“Happy” – the inventor of “Genocide marketing”. Shame on you!
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