How official Bulgaria is (not) promoting its literature abroad

The second year in a row, I tried to get a copy of the actual edition of the “Catalogue of Contemporary Bulgarian Prose” – and the second time in a row, I failed.

But I am sure, it is much more efficient for the promotion of Bulgarian literature abroad to display a huge number of copies of this almanach – that was especially produced to serve the interest of those abroad who want to publish/promote Bulgarian authors in foreign languages – in “Peroto”, the book cafe in the National Palace of Culture in Sofia, than to hand out one copy to someone who belongs to the target group and makes an effort to get some Bulgarian authors published abroad.

This experience is completely in line with the bleak picture of how official Bulgaria – i.e. the state institution responsible for it – is (not) promoting its literature abroad.

And since I am at it: why was Bulgaria not officially represented in Leipzig, the book fair that is focused on Eastern Europe? Why is the Bulgarian booth in Frankfurt so poor and unprofessional? It is a pity, because these failed efforts are not reflecting what Bulgarian literature has to offer. With the same budget, with an attitude that is a little bit less arrogant, and with a little bit more professionalism it would be easy to achieve something much more effective and sustainable. It’s Bulgarian authors who suffer most from the present situation, and also potentially interested readers abroad.  

© Thomas Hübner and, 2014-8. Unauthorized use and/or duplication of this material without expressed and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Thomas Hübner and with appropriate and specific direction to the original content.


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